Terms of Service

Effective Date: 19 April 2026 Last Updated: 10 June 2026

These Terms of Service ("Terms") govern your access to and use of the Pitch Gurus platform at pitchgurus.co (the "Platform"), operated by Pitch Gurus Digital Ltd, a company registered in England and Wales under company number 17111188 ("Pitch Gurus", "we", "us", or "our"). By creating an account or using the Platform, you agree to be bound by these Terms.

If you do not agree to these Terms, you must not use the Platform.

Nothing in these Terms reduces or removes the statutory rights that you have as a consumer under applicable law (including the UK Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013). Where any provision of these Terms conflicts with a non-waivable consumer right, that right prevails.

1. About Pitch Gurus

Pitch Gurus is an online marketplace that connects people and organisations seeking sports coaching, performance and related services with coaches and other sports professionals. We provide the technology platform, search and discovery tools, messaging, content tools, and payment infrastructure to facilitate the discovery, booking, and delivery of those services.

Pitch Gurus is a platform, not a coaching agency or employer. We do not employ Coaches or Service Providers, and we are not a party to the contract for services formed between users. We are not responsible for the quality, safety, legality, timeliness or any other aspect of the services offered or delivered by Coaches or Service Providers. That contract is directly between the User booking the service (the "Client") and the Coach or Service Provider delivering it.

2. Eligibility

You must be at least 16 years old to create an account and use the Platform. By registering, you represent that:

You are at least 16 years of age; or
If you are under 16, a parent or legal guardian is registering on your behalf, will supervise your use of the Platform, and has agreed to these Terms on your behalf;
You have the legal capacity to enter into a binding contract (or a parent or legal guardian has accepted these Terms on your behalf); and
You are not prohibited from using the Platform under applicable law.

Organisations (such as clubs, teams, schools, universities, colleges, and sports facilities) may register through an authorised representative who confirms that they have authority to bind the organisation.

3. Account Registration

3.1 Creating an Account

To use the Platform, you must register for an account. You agree to:

Provide accurate, current, and complete information during registration;
Maintain and promptly update your account information to keep it accurate;
Keep your password confidential and not share it with any third party;
Notify us immediately of any unauthorised use of your account at support@pitchgurus.co.

3.2 Account Responsibility

You are responsible for all activity that occurs under your account. You must not:

Create more than one account per person or organisation, unless we have given prior written consent;
Create an account on behalf of another person or organisation without their consent and authority;
Transfer or assign your account to another person; or
Use another person's account.

3.3 Account Types

The Platform currently supports the following account types:

Explorers – individuals and organisations who use the Platform to discover, connect with, and book Coaches and Service Providers. Explorers include, without limitation, athletes, parents booking on behalf of minors, clubs, teams, schools, universities, colleges, and sports facilities;
Coaches – individuals who list themselves on the Platform to be discovered, connect with Explorers, publish content, and build their reputation. Coaches may or may not take paid bookings depending on their subscription plan;
Service Providers – individuals and organisations (such as sole traders and companies) who list and deliver paid services, events, and other offerings through the Platform, and who receive payouts via Stripe Connect.

References to "Coaches" in these Terms include Service Providers acting in that capacity unless the context requires otherwise. We may introduce additional account types from time to time; their rights and obligations will be set out at registration.

3.4 Organisations and Authorised Users

Where an account is held by an organisation, the organisation is responsible for the acts and omissions of each individual who accesses the account and agrees that those individuals will comply with these Terms.

4. Profiles, Listings and Content

4.1 Coach and Service Provider Responsibilities

Coaches and Service Providers are responsible for:

Ensuring all information in their profile, listings (services, events, pricing, availability) and other content is accurate, truthful, and not misleading;
Holding, and continuing to hold, all licences, certifications, registrations, accreditations, Disclosure and Barring Service (DBS) or equivalent background checks, safeguarding qualifications, and regulatory approvals required by applicable law to offer their services;
Maintaining adequate professional indemnity and public liability insurance appropriate to the services they deliver;
Delivering services as described, at the times confirmed via the Platform, and to a reasonable standard;
Maintaining a safe environment for Clients (including minors where applicable) during services and complying with applicable safeguarding and health and safety laws; and
Complying with tax, employment, immigration and any other laws applicable to their activity.

4.2 Prohibited Listings

Coaches and Service Providers must not list services that are illegal, fraudulent, that they are not qualified, licensed, or insured to provide, or that are outside the scope of sports coaching, performance, training and closely related services.

4.3 Identity Verification

Coaches and Service Providers may purchase identity verification through the Platform. A verification badge indicates only that a third-party identity check has been completed against the account holder at that time; it is not an endorsement by Pitch Gurus of skill, character or suitability. We may revoke a badge at our reasonable discretion, for example where we become aware that the underlying check has been withdrawn, where the account is suspended, or where the account holder's circumstances have materially changed.

4.4 Search Visibility and Ranking

We determine the ranking, filtering, and visibility of profiles, services, and events on the Platform. The main parameters used to rank results include (in no particular order): relevance to the Explorer's query and filters; sport and role coverage; completeness of profile; Explorer reviews and ratings; proximity and availability; response time; verification status; and platform trust signals (including compliance history). Remuneration paid to Pitch Gurus (for example subscription tier) may affect the presentation of listings; where it does, we will indicate that fact. We do not guarantee any particular level of visibility, discovery, or booking volume.

4.5 AI-Generated Content

Certain features on the Platform allow you to generate content using artificial intelligence tools (for example, AI-drafted summaries, bios, articles, or cover images). Output generated by these tools is provided "as is" and may be inaccurate, incomplete, or otherwise unsuitable for publication without review. You are solely responsible for reviewing, editing, and deciding whether to publish any AI-generated content from your account, and you remain responsible for the accuracy of the content once published. You must not use AI tools on the Platform to generate content that is illegal, deceptive, defamatory, infringing, or that impersonates a real person without their consent.

5. Bookings

5.1 Services, Events and Sessions

The Platform allows Explorers to book (a) one-to-one or one-to-many services delivered by a Coach or Service Provider; and (b) events (such as camps, workshops, clinics, and other scheduled activities) offered by Service Providers. References in these Terms to "bookings" apply to both services and events unless the context requires otherwise.

5.2 Booking Process

Explorers may request or book services and events directly through the Platform. A booking is confirmed when:

The Explorer completes the booking and payment process (including, where applicable, any Coach approval step); and
Confirmation is issued by the Platform.

5.3 Binding Nature of Bookings

Once confirmed, a booking constitutes a binding agreement between the Explorer and the Coach or Service Provider for the delivery of the specified service or event. Both parties are expected to honour the confirmed booking subject to the cancellation and refund terms in Section 7.

5.4 Conduct During Sessions and Events

During services and events, both Explorers and Coaches/Service Providers must:

Behave professionally and respectfully at all times;
Comply with all applicable laws, safeguarding rules, and venue rules;
Follow reasonable directions of the Coach, Service Provider, or venue operator in relation to safety; and
Not engage in any form of harassment, discrimination, bullying, or inappropriate conduct.

5.5 Minors

Where a booking is made for, or participation is to be by, an individual under the age of 18, the booking must be placed by a parent or legal guardian, or by an authorised organisation. The parent, guardian, or organisation is responsible for confirming that the Coach or Service Provider holds the appropriate qualifications, insurance, safeguarding checks, and arrangements for the service or event.

6. Payments, Fees, and Payouts

6.1 Payment Processing

Payments on the Platform are processed by Stripe, including Stripe Connect for payouts. By making a payment or receiving a payout, you also agree to Stripe's terms of service, connected account agreement, and privacy policy, as applicable. We do not store your full card or bank account details on our servers.

6.2 Pricing and Currency

Coaches and Service Providers set their own prices. Prices displayed on the Platform are in the currency indicated and, for consumer-facing prices, are inclusive of VAT and any other taxes where applicable unless we clearly state otherwise at the point of sale.

6.3 Platform Fee

Pitch Gurus charges a platform fee of 3% on the gross amount of each completed booking. This fee is deducted from the payment made by the Explorer before the net amount is remitted to the Coach or Service Provider. Stripe processing fees are separate and are payable by the connected account receiving the payout.

Example: If an Explorer pays £100 for a session, the Coach receives £97 less any Stripe processing fees charged on the connected account, and Pitch Gurus retains £3 as the platform fee.

Coaches and Service Providers acknowledge and agree to this fee structure by registering on the Platform and accepting bookings. We may change the platform fee in accordance with Section 20.

6.4 Explorer Payment

Explorers are charged in full at the time of booking confirmation. By completing a booking, you authorise Pitch Gurus and Stripe to charge the payment method you provide for the amount displayed.

6.5 Coach and Service Provider Payouts

Payouts are processed via Stripe Connect. To receive payouts, Coaches and Service Providers must complete Stripe's identity verification and connected account onboarding. Payout timing is set by Stripe's standard processing times and by the connected account's own payout schedule. Pitch Gurus may hold or reverse payouts where reasonably necessary to resolve a dispute, prevent fraud, or comply with applicable law.

6.6 Taxes

Each Coach and Service Provider is solely responsible for determining and fulfilling their tax obligations arising from their use of the Platform, including income tax, National Insurance contributions, corporation tax, and VAT/GST as applicable. Pitch Gurus does not provide tax advice. Where required by law (for example under HMRC's Model Reporting Rules for Digital Platforms), we may collect information from sellers and report earnings to tax authorities. You agree to provide the information we reasonably request for this purpose.

7. Cancellations and Refunds

7.1 Consumer Statutory Rights

Where you book a service as a consumer, you may have additional statutory rights, including a right to cancel within 14 days of booking (the "cooling-off period") under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. You lose the right to cancel once the service has been fully performed with your prior express consent. If performance begins during the cooling-off period at your request, you may be charged a proportionate amount for the services supplied up to the point of cancellation. These rights sit alongside and are not reduced by the cancellation tiers in Section 7.2.

Bookings for events or services that are to be performed on a specific date or during a specific period (such as a one-off camp or clinic) may fall outside the cooling-off right under applicable law; where this is the case, we will indicate it at the point of sale.

7.2 Default Cancellation Policy

Unless the Coach or Service Provider has set a different cancellation policy displayed at the time of booking, the following default applies to service and event bookings:

More than 48 hours before the session starts: Full refund to the Explorer.
Between 24 and 48 hours before the session starts: 75% refund to the Explorer.
Less than 24 hours before the session starts: 50% refund to the Explorer.

Any cancellation policy set by a Coach or Service Provider must be at least as favourable to the Explorer as any applicable statutory right.

7.3 Cancellation by Coach or Service Provider

If a Coach or Service Provider cancels a confirmed booking, the Explorer will receive a full refund of the amount paid. Repeated or last-minute cancellations by a Coach or Service Provider may result in warnings, suspension, or removal from the Platform.

7.4 No-Show

Explorer no-show: The applicable cancellation policy (including the default in Section 7.2) determines whether any refund is due.
Coach or Service Provider no-show: The Explorer will receive a full refund.

7.5 Refund Processing

Refunds are returned to the original payment method. Refund timing is subject to Stripe's processing times and your bank's standard processing times (typically 5–10 business days).

7.6 Disputes

If you believe you are entitled to a refund that has not been issued in accordance with these Terms, contact us at support@pitchgurus.co and we will investigate.

8. Subscription Plans

8.1 Plans

Pitch Gurus offers paid subscription plans, including (without limitation) plans for Coaches, Service Providers, and Explorers. The features, price, billing frequency, and any free trial available for each plan are set out at the point of sale and form part of these Terms when you subscribe.

8.2 Billing and Renewal

Subscriptions are billed in advance on a recurring basis at the frequency stated at the point of sale. By subscribing, you authorise Pitch Gurus and Stripe to charge your payment method for each renewal until you cancel. Prices may change in accordance with Section 20; we will give you advance notice of any price increase and an opportunity to cancel before it takes effect.

8.3 Free Trials

Where a free trial is offered, your subscription will automatically convert into a paid subscription at the end of the trial unless you cancel before the trial ends. We will tell you the start and end of the trial period, and the price that will apply afterwards, before you start the trial.

8.4 Cancellation

You may cancel your subscription at any time from your account settings or by contacting support@pitchgurus.co. Cancellation takes effect at the end of the current billing period. You will retain access to paid features until the end of that period.

8.5 Statutory Refund Rights for Subscriptions

If you subscribe as a consumer in the UK or EEA, you have a 14-day cooling-off period from the start of your subscription during which you may cancel for a refund. If you ask us to start providing the subscription during the cooling-off period and then cancel within that period, you will be charged a proportionate amount for the period of access provided.

8.6 Downgrades and Refunds Outside Cooling-Off

Outside the cooling-off period, paid subscription fees are generally non-refundable except where required by law or where we have materially failed to provide the service.

9. Credits and Paid Features

9.1 What Credits Are

The Platform offers a credit-based balance (the "Credits") that you can use to pay for certain in-platform features, namely AI content generation (such as AI-drafted summaries, bios, articles, and cover images). Connection requests are free and do not consume Credits. Credits are a prepaid balance; they are not money, do not earn interest, cannot be withdrawn as cash, and have no value outside the Platform. Not every paid feature on the Platform is purchased with Credits - for example, subscription plans and identity verification are purchased separately through Stripe and do not consume Credits.

9.2 Purchasing and Using Credits

You may purchase Credits through the Platform at the prices displayed at the time of purchase. Credits are deducted from your balance when you use a paid feature. The number of Credits required for each feature is shown before you confirm. Credits are non-transferable between accounts.

9.3 Refunds and Expiry

Where Credits are sold to consumers, applicable statutory cooling-off rights continue to apply at the time of purchase. Outside those rights, Credits are generally non-refundable once purchased. Credits may expire on termination or suspension of your account, or on any expiry date disclosed at the time of purchase.

10. Messaging and Communications

The Platform includes a messaging system to facilitate communication between users. You must not use the messaging system to:

Exchange personal contact information for the purpose of circumventing the Platform's booking flow and fee structure for services that would otherwise be booked through the Platform;
Send spam, advertising, or unsolicited messages;
Harass, threaten, or abuse other users;
Share illegal content or links to harmful material; or
Solicit or offer services that are illegal, unsafe, or prohibited by these Terms.

We may monitor communications on the Platform, to the extent permitted by law, for the purposes of safety, child protection, compliance, and dispute resolution. We may remove messages or disable messaging features at our reasonable discretion, for example where we suspect a breach of these Terms.

11. Prohibited Conduct

You agree not to:

Use the Platform for any unlawful purpose or in violation of these Terms;
Impersonate any person or entity or misrepresent your affiliation with any person or entity;
Attempt to circumvent the Platform's fee structure by arranging bookings or payments outside the Platform that would ordinarily be booked through the Platform;
Post false, inaccurate, misleading, or defamatory reviews or content;
Upload or transmit illegal content, including child sexual abuse material, content that incites violence or terrorism, or content that is otherwise unlawful under the Online Safety Act 2023 or other applicable law;
Scrape, crawl, index, frame, or extract data from the Platform using automated means, except where expressly permitted in writing by us;
Interfere with or disrupt the Platform's infrastructure, servers, or networks;
Upload or transmit viruses or other malicious code; or
Engage in any conduct that could damage, disable, or impair the Platform.

To report illegal content, suspected abuse, or a safeguarding concern, email support@pitchgurus.co. We will respond promptly and, where appropriate, remove the content and notify the relevant authorities.

12. Reviews and Ratings

Explorers may leave reviews and ratings for Coaches and Service Providers following a completed service or event. Reviews must be:

Honest and based on the reviewer's genuine experience;
Not defamatory, abusive, or in violation of any applicable law; and
Not posted in exchange for payment or other incentive (other than the normal receipt of the underlying service).

We may remove or edit reviews that violate these Terms, our community guidelines, or applicable law, and we may restore wrongly removed reviews on request. Our moderation decisions will be made in good faith and will not be arbitrary.

13. Intellectual Property

13.1 Our Content

The Platform, including its design, software, text, graphics, logos, and other content created by us, is owned by Pitch Gurus or its licensors and is protected by intellectual property laws. You may not reproduce, distribute, or create derivative works from our content without our express written permission.

13.2 Your Content

By submitting content to the Platform (including profile information, photographs, listings, reviews, messages, and AI-generated content you publish), you grant Pitch Gurus a worldwide, non-exclusive, royalty-free, sublicensable licence to host, store, reproduce, adapt (including for translation, formatting, and accessibility), publish, and display that content solely for the purpose of operating, providing, marketing, and improving the Platform and your account's visibility within the Platform. Any use of your content in external marketing campaigns that identify you personally outside of normal listing exposure requires your prior consent.

You represent and warrant that you own or have the necessary rights to any content you submit (including AI-generated content you publish), that it does not infringe the intellectual property or privacy rights of any third party, and that its display on the Platform does not otherwise breach applicable law.

13.3 Takedown and Notice

If you believe content on the Platform infringes your intellectual property rights or is otherwise unlawful, contact support@pitchgurus.co with sufficient detail to identify the content and the basis of your claim. We will review and take action as we consider appropriate.

13.4 Data Ownership

You retain ownership of all personal data and content you provide to the Platform. Pitch Gurus processes this data only to provide the services described in these Terms and in accordance with our Privacy Policy and applicable data protection laws.

14. Data Export and Deletion

On request, or on termination of your account, you may export your account data in a commonly used format by contacting us at support@pitchgurus.co. Personal data will be deleted within 30 days of account termination, except where longer retention is required or permitted by applicable law (for example to comply with tax, accounting, anti-fraud, or legal hold obligations, or to defend legal claims).

15. Service Availability

Pitch Gurus aims to maintain Platform availability at 99.5% averaged over each calendar month, but the Platform is provided on an "as-is" and "as available" basis. We do not guarantee uninterrupted service. Scheduled maintenance will be communicated in advance where reasonably practicable.

16. Disclaimers

16.1 Platform as Marketplace

Pitch Gurus is a marketplace and technology platform. Except for identity verification where we have expressly marked an account as verified, we do not independently vet, endorse, or make any representations about the qualifications, credentials, safeguarding checks, insurance, or suitability of any Coach or Service Provider. Explorers engage Coaches and Service Providers at their own risk and should satisfy themselves that the Coach or Service Provider is appropriate for their needs.

16.2 No Warranty

Except for any guarantees or warranties that cannot be excluded under applicable law (including the statutory rights of consumers under the Consumer Rights Act 2015), the Platform is provided without any warranties of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose, or non-infringement.

We do not warrant that:

The Platform will be uninterrupted, secure, or error-free;
Any defects will be corrected;
The Platform or its servers are free from viruses or harmful components; or
The results obtained from use of the Platform will be accurate or reliable.

17. Limitation of Liability

This section does not apply to liability that cannot be excluded or limited under applicable law, including liability for: death or personal injury caused by our negligence; fraud or fraudulent misrepresentation; breach of terms implied by the Consumer Rights Act 2015 (where you deal with us as a consumer); and any other liability that cannot be excluded under applicable law.

Subject to the paragraph above, to the maximum extent permitted by law:

We will not be liable for any indirect, incidental, special, consequential, or punitive damages; loss of profits, revenue, data, goodwill, or other intangible losses; any damages arising from conduct or content of third parties on the Platform; or any coaching or other services provided or not provided by a Coach or Service Provider.
Our total aggregate liability to you for all claims arising out of or relating to your use of the Platform in any 12-month period will not exceed the greater of: (a) the total fees you paid to Pitch Gurus in that 12-month period (excluding amounts remitted to Coaches or Service Providers); or (b) GBP £100.

18. Indemnification

To the extent permitted by law, and excluding consumers except where their conduct would be reckless or unlawful, you agree to indemnify and hold harmless Pitch Gurus and its officers, directors, employees, agents, and licensors from and against any claims, damages, losses, and expenses (including reasonable legal fees) arising directly from:

Your misuse of the Platform or material violation of these Terms;
Your violation of any law or the rights of a third party;
Content you submit to the Platform; or
Services you provide or receive through the Platform.

This indemnity does not apply to the extent the claim is caused by Pitch Gurus' own negligence, wilful misconduct, or breach of these Terms, and it does not limit any consumer right that cannot be waived under applicable law.

19. Third-Party Services

The Platform integrates with third-party services, including Stripe for payments and Stripe Connect for payouts, and may integrate with other providers (including AI and communications providers) from time to time. Your use of those services is subject to those third parties' own terms and conditions. We are not responsible for the performance, availability, or conduct of any third-party service, but we will take reasonable steps to select reputable providers.

20. Termination and Suspension

20.1 By You

You may close your account at any time by contacting us at support@pitchgurus.co, or by using any in-app cancellation controls we provide. Closing your account does not affect any obligations arising from confirmed bookings or any paid period of a subscription already in progress.

20.2 By Us

We may suspend or terminate your access to the Platform if we reasonably believe you have materially violated these Terms, engaged in fraudulent, abusive, or unsafe conduct, put other users at risk, or where required by law. Except in cases of urgent or serious breach (including safeguarding, fraud, or legal risk), we will give you at least 7 days' written notice before suspension or termination and an opportunity to contest the action by contacting support@pitchgurus.co. Where we terminate without notice, we will explain the reason as soon as reasonably practicable.

20.3 Effect of Termination

On termination:

Your right to access the Platform will cease immediately;
Any confirmed bookings that have not yet occurred may be cancelled (subject to applicable refund policies);
We will refund any paid amounts on a pro-rata basis where termination is initiated by us without cause; and
Provisions of these Terms that by their nature should survive termination will survive, including Sections 13, 14, 16, 17, 18, and 21.

21. Governing Law and Disputes

These Terms are governed by the laws of England and Wales.

Any dispute arising from or relating to these Terms or your use of the Platform will first be attempted to be resolved through good-faith negotiation. If the dispute cannot be resolved informally, the parties may attempt mediation before commencing court proceedings; nothing in this clause requires you to pursue mediation as a consumer before exercising any right of court access you have under applicable law. Court proceedings may be brought in the courts of England and Wales.

If you are a consumer resident in the UK, EEA, or another jurisdiction with mandatory consumer protection law, you may also bring proceedings in the courts of your country of residence where the law of that jurisdiction permits, and you retain the benefit of any mandatory consumer protection law applicable there.

22. Changes to These Terms

We may update these Terms from time to time. When we make material changes, we will notify you by email or by posting a prominent notice on the Platform at least 30 days before the change becomes effective. The "Last Updated" date at the top of this page indicates when the Terms were most recently revised.

If you do not agree to the revised Terms, you may close your account before they take effect, and we will refund any unused portion of a paid subscription on a pro-rata basis. Your continued use of the Platform after the changes become effective constitutes your acceptance of the revised Terms.

23. Miscellaneous

Entire Agreement: These Terms, together with our Privacy Policy and any plan-specific terms disclosed at the point of sale, constitute the entire agreement between you and Pitch Gurus regarding the Platform.
Severability: If any provision of these Terms is found to be unenforceable, the remaining provisions will remain in full force and effect, and the unenforceable provision will be replaced by an enforceable provision that most closely reflects the original intent.
No Waiver: Our failure to enforce any provision of these Terms will not be deemed a waiver of our right to do so in the future.
Assignment: You may not assign or transfer your rights under these Terms without our prior written consent. We may assign our rights to a successor in business or a member of our corporate group, provided the assignment does not reduce your rights under these Terms.
Notices: Notices to you will be sent to the email address associated with your account. Notices to us should be sent to support@pitchgurus.co.

24. Contact Us

For questions or concerns about these Terms, please contact us:

Pitch Gurus Digital Ltd Company Number: 17111188 VAT Number: GB518295080 Email: support@pitchgurus.co Website: pitchgurus.co