Coach Profile for john baines
john baines

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0 reviewsMaximise your potential and performance. Mindset Coach-Mentor for athletes & teams. CMI-qualified
Previous Roles
- Joined
- 17 September 2026
- Timezone
- London
- Languages
- English
My role is to complement technical coaching - not replace it - giving athletes the mental edge alongside the skills work already happening on the pitch, training field or gym.
I am a qualified Chartered Management Institute Level 5 professional coach with a client base of athletes across tennis, boxing, cricket and football, working on confidence, motivation and development planning to help them progress toward their goals. The same principles and techniques transfer readily to any sport or athlete.
Alongside coaching, I bring experience coaching senior professionals in high-pressure, high-accountability roles, plus a background across major global sports brands and governing bodies in senior digital, media and marketing leadership.
Clients consistently describe the coaching space I create as safe and empowering - one that builds confidence and clarity, and leaves them equipped with tools they continue to draw on long after our sessions end.
Please reach out to arrange a free chat to discuss your requirements and hear more about my credentials, experiences and approach.
Sport Profiles
The sports that john baines has expertise, including the skills they have for each sport and any roles and qualifications they have.
Semi-Professional
Soccer (Football)
As a coach-mentor, I work with players and teams to build confidence, mindset and motivation, helping them advance their skills and performance. We jointly identify areas for development and I support clients in creating clear action plans and strategies, using a solutions-focused approach centred on achieving concrete goals. In football, I've worked with a semi-professional (Step 6) team on team cohesion, helping players build a shared vision and establish a set of core team values - strengthening unity and collective purpose both on and off the pitch. Please reach out to arrange a free chat to discuss your requirements and hear more about my credentials, experiences and approach.
Focus
Age Groups
Cricket
I work as a coach-mentor to strengthen player confidence, mindset and motivation, helping cricketers translate potential into performance. This involves identifying areas for development, building tailored plans to sharpen strengths and address weaknesses, and taking a solutions-focused approach to turn goals into results. In cricket, I've worked with a number of young, talented players on personal development plans, building both technical growth areas and on-pitch mentality. This has included a player within a county cricket academy structure, and another now heading overseas to play in Australia. Please reach out to arrange a free chat to discuss your requirements and hear more about my credentials, experiences and approach.
Focus
Skill Areas
Age Groups
Boxing
I work as a coach-mentor to build confidence, mindset and motivation, helping athletes overcome limiting beliefs and step into competition with a positive, resilient mentality that complements their technical skills. In boxing, I've worked with a junior preparing for the England Boxing National Amateur Championships, who faced anxiety and fear around competing at that level in a physically demanding sport. Using a positive psychology approach, we worked to minimise limiting beliefs and negative emotions, building the confidence needed to perform under pressure in the ring. Please reach out to arrange a free chat to discuss your requirements and hear more about my credentials, experiences and approach.
Focus
Age Groups
General/Other Skills
Roles & Experience
Any applicable roles and experience that john baines has had in the sports industry.
Sports Mentor
1 July 2023 - 17 May 2025Soccer (Football)Coach Developer / MentorLeadership & Culture CoachMental Skills CoachPerformance CoachPlayer DevelopmentAs a coach-mentor, I work with players and teams to build confidence, mindset and motivation, helping them advance their skills and performance. I identify areas for development and support clients in creating clear action plans and strategies, using a solutions-focused approach centred on achieving concrete goals. In football, I've worked with Stockport Georgians FC - a semi-professional (Step 6) team -on team cohesion, helping players build a shared vision and establish a set of core team values - strengthening unity and collective purpose both on and off the pitch.
Education & Qualifications
Any qualifications that john baines has gained that are relevant to their coaching.
2025
1 qualificationChartered Management Institute (CMI) Level 5 Professional Coach
1 October 2025Chartered Management Institute
Coaching Educator London, United Kingdom
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