Qualifications & Certifications

Qualifications and certifications are one of the first things clients check when evaluating a service provider. For a business, displaying credentials prominently signals that the people delivering the work are properly trained, accredited, and current.

How This Is Different to a Coach's Qualifications

A coach lists the qualifications they personally hold. A service provider's qualifications section is broader: it should represent the credentials held across the practitioners your business uses to deliver services.

If you operate as a single practitioner, treat this section like a personal CV. If you employ or contract multiple coaches, therapists, analysts, or other staff, include the qualifications that any of them hold and that are relevant to the services your business offers. A clinic with two chartered physiotherapists and a strength coach should list all three sets of accreditations. A football academy with five UEFA-licensed coaches should list each coach's licence.

The goal is for a client to glance at your profile and understand the depth of credentialed expertise available to them, not just the credentials of the business owner.

Adding a Qualification

1. Go to your Profile page and select Qualifications
2. Click Add Qualification
3. Enter the qualification or certification name (for example, "UEFA B Coaching Licence" or "MSc Sports Physiotherapy")
4. Enter the issuing organisation (for example, "The Football Association" or "University of Bath")
5. Set the date the qualification was awarded
6. If applicable, add an expiry date
7. Click Save

You can also note which practitioner holds the qualification in the description if it helps clients understand who they will be working with.

What to Include

List every credential that is relevant to the services your business offers, regardless of which staff member holds it:

• National governing body coaching awards (for example, FA, ECB, LTA, RFU, UKA certifications)
• Sports science, physiotherapy, nutrition, or psychology degrees
• Chartered or HCPC professional registrations
• First aid, safeguarding, and DBS or background check clearances
• Specialist training courses (strength and conditioning, sports massage, performance analysis, mental performance)
• Insurance and professional indemnity certifications where relevant

If two practitioners hold the same qualification, you do not need to list it twice unless it is awarded at different levels or issued by different bodies.

Keeping Qualifications Current

Across a multi-practitioner business this matters more than for a solo coach, because lapses are easy to miss:

• Set a reminder to review qualifications at least every six months
• Update expiry dates as practitioners renew certifications
• Add new qualifications as soon as a member of staff completes them
• Remove qualifications that belong to practitioners who no longer work with your business, or that have lapsed without renewal

An expired or non-existent certification displayed as current will undermine trust if a client checks the issuing body's register.

Tips

• Always include the issuing organisation. A qualification name on its own is harder for a client to verify
• Order qualifications by relevance to your services. Lead with the credentials clients are most likely to look for
• If your business depends on a small number of named experts (for example, the founder), make their flagship qualifications visible early in the list
• Pair this section with Roles & Experience so clients can see both the credentials and the track record behind your business