Sport Profiles

Sport profiles are how clients find your business on Pitch Gurus. Each sport profile you add tells the platform which sports your business covers, at what level, and for which age groups. The more accurately you describe the breadth of work you do, the more often you will appear in relevant search results.

How This Is Different to a Coach Profile

If you operate as a single practitioner, sport profiles work the same way they do for an individual coach: you are describing the sports you personally work in.

If your business uses multiple coaches, practitioners, or staff, sport profiles describe the collective coverage of your business, not the expertise of any one person. A physiotherapy clinic that treats football, rugby, and athletics clients should add a sport profile for each of those sports, even if no single member of staff covers all three. Likewise, a performance agency with five S&C coaches between them spanning ten sports should add a sport profile for each sport the agency can deliver.

Think of sport profiles as the question: "If a client searched for a provider in this sport, would my business be a credible result?" If yes, add it.

Adding a Sport Profile

1. Go to your Profile page and select Sport Profiles
2. Click Add Sport Profile
3. Choose the sport from the list
4. Set the expertise level your business operates at for that sport
5. Select the age groups your team works with
6. Choose the sport roles your business can support (for example, goalkeeper coaching, batting coaching, return-to-play rehab)
7. Add any relevant skills your business offers in this sport
8. Click Save

You can add as many sport profiles as you need. If your team genuinely covers football, tennis, and athletics, create a profile for each one.

Setting the Expertise Level

The expertise level should reflect the highest credible level your business can deliver in that sport, not the average across your team. If you have one specialist who works with professional rugby players and the rest of your team work with grassroots, your rugby sport profile can reasonably claim a professional or elite level, as long as that practitioner is genuinely available to clients booking through Pitch Gurus.

Be honest. Overstating expertise will lead to mismatched bookings and reviews that hurt you more than they help.

Age Groups

Pick the age groups your business actively supports. Across a multi-coach business this is often broader than for a single coach: a clinic may treat under-12s through to masters athletes. Select every age group you are equipped to handle so the right enquiries reach you.

Sport Roles

Sport roles let you specify the positions, disciplines, or specialisms within a sport that your business covers. For a football academy this might be goalkeeping, defending, and finishing. For a physiotherapy practice it could be acute injury, rehabilitation, and prehab. Adding roles makes your business discoverable to clients searching for specific expertise rather than general coverage.

Where your business uses a roster of coaches with different specialisms, list every role any of them can deliver. The role tags are how clients with niche needs will find you.

Skills

Each sport profile lets you add general skills that describe what your business is strong at. These could include tactical analysis, fitness conditioning, mental preparation, technique development, recovery, or talent identification. Skills help clients understand the breadth of what you offer beyond the headline sport.

Editing and Removing Sport Profiles

To edit a sport profile, navigate to Profile > Sport Profiles, find the profile you want to change, and click the edit button. You can update the expertise level, age groups, roles, and skills at any time.

To remove a sport profile, click the delete button. Note that you must keep at least one sport profile active for your business to remain visible in search results.

Tips for Multi-Coach Businesses

• Only claim sports where you can genuinely deliver. A sport profile with no available coach when a client enquires will damage your reputation
• If a key practitioner leaves, review your sport profiles and downgrade or remove any that depended on them
• Use the roles and skills fields to signal niche specialisms. They are often more important to clients than the headline sport
• Review your sport profiles every quarter. As your team grows or shrinks, the picture you present should follow
• If you coach multiple sports through different practitioners, invest time in each profile rather than copy-pasting the same description across all of them